
Industry news
what’s happening in the trade show space.

How Much Does an Exhibition Stand Cost? A Detailed Look at Pricing Factors
Trade shows are a powerful tool for connecting with potential customers, showcasing products, and expanding brand awareness. But while many companies are eager to participate, one major question always arises in the planning phase: how much does an exhibition stand cost? The answer is not as simple as quoting a flat rate.

The Best, Inexpensive Giveaway Ideas for Your Trade Show
Trade shows are powerful opportunities to connect with potential clients, showcase your products or services, and leave a lasting impression on your audience. But in a sea of competitors all vying for attention, how do you make sure your brand stands out? One effective strategy is to offer creative and memorable giveaways.

What to Wear to a Trade Show
Trade shows are high-energy events where first impressions matter. Whether you are an exhibitor representing your company or an attendee looking to make connections, how you present yourself can significantly impact your experience. Understanding what to wear to a trade show is essential for looking professional, feeling comfortable, and making the most of your time on the show floor.

What is Event Backdrop Design and Why is it Important?
Trade shows and corporate events are all about making an impact. A well-designed event backdrop is one of the most effective tools for ensuring a brand stands out in a crowded venue. Whether used in a trade show booth, a keynote presentation, or a product launch, event backdrops create an immersive environment that enhances visual appeal and reinforces brand messaging.

What is Signage and How is it Used?
Signage is everywhere. Whether you’re driving down the highway, walking through a shopping mall, or attending a trade show, signs are constantly providing information, guiding your movements, and reinforcing brand messages. But what exactly is signage, and how is it used in different industries?

What is Event Backdrop Design and Why is it Important?
A well-designed event backdrop is one of the most powerful visual elements at a trade show, corporate event, or exhibition. It serves as the foundation for branding, messaging, and engagement, creating a focal point that enhances the attendee experience. Whether it’s a large-scale trade show booth or a smaller corporate presentation, event backdrop design plays a critical role in setting the tone and reinforcing brand identity.

How to Become a Trade Show Coordinator
Trade shows are a dynamic and fast-paced environment where businesses showcase their products, make connections, and generate leads. Behind every successful event is a trade show coordinator who ensures everything runs smoothly—from logistics and setup to marketing and lead generation.

Top Reasons Why Your Business Needs to Exhibit at a Trade Show
Trade shows remain one of the most powerful marketing tools for businesses looking to expand their reach, generate leads, and establish authority in their industry. In a digital world where online engagement dominates, face-to-face interactions at trade shows create unique opportunities that no virtual campaign can replicate.

Most Common Types of Trade Shows: Finding the Right Event for Your Business
Trade shows are a key opportunity for businesses to showcase products, connect with industry professionals, and establish their brand in a competitive market. With so many different trade shows happening each year, choosing the right one can feel overwhelming.

What is the Difference Between Trade Shows and Consumer Shows? A Complete Guide for Exhibitors
Trade shows and consumer shows are two of the most popular event formats for businesses looking to showcase their products, build brand awareness, and engage with potential buyers.

Trade Show vs. Expo: Key Differences and Similarities Explained
Trade shows and expos are two of the most influential event formats for businesses looking to expand their reach, connect with industry professionals, and showcase new products or services.

Trade Show Booth Ideas for Small Budgets: Affordable Ways to Stand Out
Trade shows are a crucial opportunity for businesses to showcase their products, connect with industry professionals, and generate new leads. However, exhibiting at a trade show often comes with significant costs, making it challenging for small businesses and startups to participate without exceeding their budget.

Top Los Angeles Trade Show Venues
Trade shows provide an unparalleled platform for businesses to showcase their products, network with industry leaders, and strengthen their brand presence. With its vibrant culture, robust infrastructure, and global appeal, Los Angeles is one of the most sought-after locations for hosting trade shows and conventions.

Top Las Vegas Trade Show Venues
Trade shows provide an exceptional platform for businesses to showcase their products, build connections, and establish a strong presence in their respective industries. Las Vegas, with its reputation as a global hub for trade shows and conventions, offers a variety of venues tailored to meet the needs of events of all sizes.

Guide to Collecting Trade Show Leads
Trade shows are a powerful way for businesses to showcase their products and services while connecting with potential clients. These events bring together industry professionals, decision-makers, and buyers actively searching for solutions, making them prime opportunities for lead generation.

Trade Show Stats That Reveal All
Trade shows are a cornerstone of the business world, providing unmatched opportunities for companies to connect, engage, and grow. Whether you’re a start-up looking to gain visibility or an established company aiming to reinforce your brand’s position, trade shows offer a platform like no other.

Top Interactive Trade Show Booth Ideas
Interactive trade show booths are more than just eye-catching—they’re transformative. In the bustling environment of a trade show, where dozens or even hundreds of booths compete for attention, interactive elements can set your exhibit apart.

How to Maximize Trade Show Booth Space
Trade shows are bustling environments where every inch of your booth counts. A well-designed and efficiently organized space doesn’t just look good—it helps you attract visitors, showcase your brand effectively, and maximize your return on investment.

Analyzing the Best Materials for Building a Trade Show Booth
Building a standout trade show booth starts with one essential decision—choosing the right materials. The materials you select play a pivotal role in shaping the booth's appearance, durability, and functionality. They also determine how easily the booth can be assembled and dismantled, directly impacting overall efficiency during hectic trade show schedules.

Top Challenges Facing Trade Show Organizers
Trade shows remain one of the most powerful platforms for businesses to showcase products, engage with clients, and build industry connections. However, the behind-the-scenes effort required to organize a successful trade show is no small feat.