Industry news

what’s happening in the trade show space.

What Are the Different Types of Exhibitions? A Guide for Exhibitors
Brendan Cogbill Brendan Cogbill

What Are the Different Types of Exhibitions? A Guide for Exhibitors

Exhibitions have long played a central role in connecting businesses, showcasing products, and creating memorable brand experiences. As one of the most effective marketing tools across industries, exhibitions offer companies the chance to engage directly with their audience, network with peers, and gain real-time feedback.

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The Best Visual Fonts for Signs, Banners or Posters
Brendan Cogbill Brendan Cogbill

The Best Visual Fonts for Signs, Banners or Posters

Trade shows are all about making a powerful impression in a short amount of time. When potential customers walk by your booth, you have only seconds to grab their attention and draw them in. One of the most underrated but essential elements of effective trade show marketing is typography.

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How Much Does an Exhibition Stand Cost? A Detailed Look at Pricing Factors
Brendan Cogbill Brendan Cogbill

How Much Does an Exhibition Stand Cost? A Detailed Look at Pricing Factors

Trade shows are a powerful tool for connecting with potential customers, showcasing products, and expanding brand awareness. But while many companies are eager to participate, one major question always arises in the planning phase: how much does an exhibition stand cost? The answer is not as simple as quoting a flat rate.

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The Best, Inexpensive Giveaway Ideas for Your Trade Show
Brendan Cogbill Brendan Cogbill

The Best, Inexpensive Giveaway Ideas for Your Trade Show

Trade shows are powerful opportunities to connect with potential clients, showcase your products or services, and leave a lasting impression on your audience. But in a sea of competitors all vying for attention, how do you make sure your brand stands out? One effective strategy is to offer creative and memorable giveaways.

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What to Wear to a Trade Show
Brendan Cogbill Brendan Cogbill

What to Wear to a Trade Show

Trade shows are high-energy events where first impressions matter. Whether you are an exhibitor representing your company or an attendee looking to make connections, how you present yourself can significantly impact your experience. Understanding what to wear to a trade show is essential for looking professional, feeling comfortable, and making the most of your time on the show floor.

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What is Event Backdrop Design and Why is it Important?
Brendan Cogbill Brendan Cogbill

What is Event Backdrop Design and Why is it Important?

Trade shows and corporate events are all about making an impact. A well-designed event backdrop is one of the most effective tools for ensuring a brand stands out in a crowded venue. Whether used in a trade show booth, a keynote presentation, or a product launch, event backdrops create an immersive environment that enhances visual appeal and reinforces brand messaging.

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What is Signage and How is it Used?
Brendan Cogbill Brendan Cogbill

What is Signage and How is it Used?

Signage is everywhere. Whether you’re driving down the highway, walking through a shopping mall, or attending a trade show, signs are constantly providing information, guiding your movements, and reinforcing brand messages. But what exactly is signage, and how is it used in different industries?

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What is Event Backdrop Design and Why is it Important?
Brendan Cogbill Brendan Cogbill

What is Event Backdrop Design and Why is it Important?

A well-designed event backdrop is one of the most powerful visual elements at a trade show, corporate event, or exhibition. It serves as the foundation for branding, messaging, and engagement, creating a focal point that enhances the attendee experience. Whether it’s a large-scale trade show booth or a smaller corporate presentation, event backdrop design plays a critical role in setting the tone and reinforcing brand identity.

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How to Become a Trade Show Coordinator
Brendan Cogbill Brendan Cogbill

How to Become a Trade Show Coordinator

Trade shows are a dynamic and fast-paced environment where businesses showcase their products, make connections, and generate leads. Behind every successful event is a trade show coordinator who ensures everything runs smoothly—from logistics and setup to marketing and lead generation.

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Top Reasons Why Your Business Needs to Exhibit at a Trade Show
Brendan Cogbill Brendan Cogbill

Top Reasons Why Your Business Needs to Exhibit at a Trade Show

Trade shows remain one of the most powerful marketing tools for businesses looking to expand their reach, generate leads, and establish authority in their industry. In a digital world where online engagement dominates, face-to-face interactions at trade shows create unique opportunities that no virtual campaign can replicate.

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Trade Show Booth Ideas for Small Budgets: Affordable Ways to Stand Out
Brendan Cogbill Brendan Cogbill

Trade Show Booth Ideas for Small Budgets: Affordable Ways to Stand Out

Trade shows are a crucial opportunity for businesses to showcase their products, connect with industry professionals, and generate new leads. However, exhibiting at a trade show often comes with significant costs, making it challenging for small businesses and startups to participate without exceeding their budget.

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Top Los Angeles Trade Show Venues
Brendan Cogbill Brendan Cogbill

Top Los Angeles Trade Show Venues

Trade shows provide an unparalleled platform for businesses to showcase their products, network with industry leaders, and strengthen their brand presence. With its vibrant culture, robust infrastructure, and global appeal, Los Angeles is one of the most sought-after locations for hosting trade shows and conventions.

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Top Las Vegas Trade Show Venues
Brendan Cogbill Brendan Cogbill

Top Las Vegas Trade Show Venues

Trade shows provide an exceptional platform for businesses to showcase their products, build connections, and establish a strong presence in their respective industries. Las Vegas, with its reputation as a global hub for trade shows and conventions, offers a variety of venues tailored to meet the needs of events of all sizes.

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Guide to Collecting Trade Show Leads
Brendan Cogbill Brendan Cogbill

Guide to Collecting Trade Show Leads

Trade shows are a powerful way for businesses to showcase their products and services while connecting with potential clients. These events bring together industry professionals, decision-makers, and buyers actively searching for solutions, making them prime opportunities for lead generation.

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Trade Show Stats That Reveal All
Brendan Cogbill Brendan Cogbill

Trade Show Stats That Reveal All

Trade shows are a cornerstone of the business world, providing unmatched opportunities for companies to connect, engage, and grow. Whether you’re a start-up looking to gain visibility or an established company aiming to reinforce your brand’s position, trade shows offer a platform like no other.

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Top Interactive Trade Show Booth Ideas
Brendan Cogbill Brendan Cogbill

Top Interactive Trade Show Booth Ideas

Interactive trade show booths are more than just eye-catching—they’re transformative. In the bustling environment of a trade show, where dozens or even hundreds of booths compete for attention, interactive elements can set your exhibit apart.

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How to Maximize Trade Show Booth Space
Brendan Cogbill Brendan Cogbill

How to Maximize Trade Show Booth Space

Trade shows are bustling environments where every inch of your booth counts. A well-designed and efficiently organized space doesn’t just look good—it helps you attract visitors, showcase your brand effectively, and maximize your return on investment.

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