Overview
The Adobe project was a standout installation for our team, requiring precise execution in a fast-paced, high-profile environment. From initial setup through final dismantle, our crews delivered a seamless installation that brought every element of the booth together with accuracy and efficiency. Each structural component, graphic detail, and finishing touch was executed with care, ensuring the space reflected Adobe’s innovative, forward-thinking brand. The result was a polished, reliable build that allowed the Adobe team to stay focused on engaging attendees and showcasing their technology with confidence.
Floor plan walkthrough
Challenge
The client had requested a full custom build with a 2,400 sq ft footprint, integrated AV, hospitality suites, and a branded environment – all with a 12-week lead time dictated by McCormick Place regulations.
Coordinating union labor, material deliveries, and electrical certifications across four states required pre-show logistics planning that left zero margin for error.
"The build window was non-negotiable. Every hour of delay risked the client's ability to host their VIP reception on opening night."
— Project Lead, AES
Approach
Site Survey & Planning
Conducted a detailed walk-through of the venue floor plan and mapped electrical, deployment cycles, union labor and load-in rigging.
Vendor Coordination
Assigned a dedicated lead to oversee 14 subcontracted vendors - eliminating cross-team conflicts.
Structural Build
Pre-fabricated 80% of the modular structure offsite to compress on-site assembly into a single 48-hour window.
Final QA & Handoff
Held two complete walkthroughs with the client to confirm every detail before show open.
Results
The booth drew over 4,000 qualified leads during the four-day show, more than triple the client’s previous
IMTS appearance. Post-show surveys ranked the booth in the top 5% across all participating exhibits and the
installation was completed without a single safety or compliance incident.
Booth Highlights
Six standout moments from the build, captured during install and the show floor.
Custom Structure
Two-story aluminum frame with custom- tensioned printed graphic header walls.
Branded Graphics
Large-format SEG fabric graphics and backlit lightbox displays through the booth interior.
Lighting & AV
Programmable LED lighting and matched display walls calibrated for show-floor demo cycles.
