Overview
The Bandai Namco / Pokémon build at the TPCI World Championships 2025 was a 900 sq ft retail-style island at the Anaheim Convention Center, dressed end-to-end in the Pokémon Model Kit Series identity — Pikachu hero graphics, Pokéball motifs, the iconic Pokémon-red lightning-bolt wallpaper, and a four-sided overhead banner reading “Pokémon Model Kit Series — Bandai Namco — Fun for All into the Future.” Inside the footprint, illuminated product towers, multi-tier shelving, oversized box-art lightboxes, and a wall-mounted LED screen put the full Model Kit lineup in front of fans flowing past from the Championship floor.
Pokémon Model Kit Series booth at TPCI 2025
Challenge
Bandai Namco’s Pokémon Model Kit booth at the 2025 World Championships in Anaheim had to do one specific job — make a 30′ × 30′ footprint feel like a complete Pokémon environment for fans walking off the Championship floor. Every wall surface, corner Pokéball, lightning-bolt graphic, hanging banner face, and product display had to land Pokémon-accurate, because the audience was Pokémon’s most graphic-literate fans.
Inside the 900 sq ft footprint, the build had to fit a four-sided overhead banner, illuminated product display towers, multi-tier model-kit shelving, oversized box-art lightboxes, and a wall-mounted LED screen — all on a Pokémon World Championships move-in window with no time to fix graphic alignment after the doors opened.
"Pokémon fans notice everything. A skewed Pokéball or a graphic seam in the wrong place will get called out in five seconds. The build had to be brand-tight on every face."
— Project Manager, AES
Approach
Floor Plan & Brand Mapping
Mapped the 30' × 30' footprint at the Anaheim Convention Center against Pokémon Model Kit graphic spec — Pikachu hero placement, Pokéball corner positions, lightning-bolt seam continuity — so every wall surface read Pokémon-accurate from the show-floor side and the queue side both.
Hanging Banner & Overhead Rig
Pre-fit the four-sided Pokémon Model Kit Series hanging banner offsite — Pikachu, Pokéball, and the 'Fun for All into the Future' tagline aligned across all faces — and coordinated rig points so the overhead identity landed first and stayed straight through floor build below.
Walls, Towers & Product Display
Built the perimeter graphic walls, illuminated product towers, multi-tier model-kit shelving, and oversized Pikachu box-art lightboxes in sequence — wiring power into the towers and the wall-mounted LED before any product stock arrived for load-in.
Pre-Open Brand QA
Final walkthrough with the Bandai Namco team covered Pokémon-red color match across every panel, Pokéball alignment at each corner, lightning-bolt graphic continuity, LED screen calibration, and product-tower illumination before the Championship doors opened.
Results
The Bandai Namco Pokémon Model Kit booth opened on time at TPCI Championship 2025 with the four-sided overhead banner level and lit, every wall face brand-aligned, illuminated product towers running, and the full Model Kit lineup loaded into shelving and box-art lightboxes for fans coming off the Championship floor. The build closed in inside the Anaheim move-in window and ran the full event without a single safety or compliance incident.
Booth Highlights
Inside the Bandai Namco × Pokémon Model Kit Series booth at the 2025 World Championships — overhead banner, illuminated product towers, and the wall-to-wall Pokémon graphic envelope.
Four-Sided Overhead Banner
Hanging Pokémon Model Kit Series banner with Pikachu, the Pokéball, and the 'Fun for All into the Future' tagline running across all four sides — so the booth read from every aisle approach on the Championship floor.
Illuminated Product Towers
Translucent product display towers up-lit from inside to glow against the booth's Pokémon-red wallpaper, anchoring the corners and putting the model-kit lineup at eye level from the aisle.
Graphic Envelope & Box-Art Lightboxes
Pokémon-red lightning-bolt wallpaper, Pokéball corner accents, and oversized Pikachu box-art lightboxes wrapping the perimeter — every face dressed to read Pokémon-accurate at fan-eye distance.
