Overview
The Bandai Namco Pokémon booth at the 2025 Pokémon World Championships was a 900-square-foot retail island at the Anaheim Convention Center, dressed end to end in the Pokémon Model Kit Series identity: Pikachu hero graphics, Pokéball motifs, the red lightning-bolt wallpaper, and a four-sided overhead banner reading “Pokémon Model Kit Series · Bandai Namco · Fun for All into the Future.” Inside the footprint, illuminated product towers, multi-tier shelving, oversized box-art lightboxes and a wall-mounted LED screen put the full Model Kit lineup in front of fans coming off the Championship floor.
Pokémon Model Kit Series booth at the 2025 World Championships
Challenge
This booth had one job: make a 30×30 footprint feel like a complete Pokémon environment for fans walking off the Championship floor. Every wall surface, corner Pokéball, lightning-bolt graphic, banner face and product display had to be right, because this audience knows the Model Kit graphics better than anyone.
Inside the 900 square feet, the booth had to fit a four-sided overhead banner, illuminated product towers, multi-tier model-kit shelving, oversized box-art lightboxes and a wall-mounted LED screen, all on a World Championships move-in window with no time to fix graphic alignment after the doors opened.
"Pokémon fans notice everything. A skewed Pokéball or a graphic seam in the wrong place gets called out in five seconds. The booth had to be brand-tight on every face."
Project Manager, AES
Approach
Floor Plan & Brand Mapping
We mapped the 30×30 footprint at the Anaheim Convention Center against the Pokémon Model Kit graphic spec (Pikachu hero placement, Pokéball corner positions, lightning-bolt seam continuity) so every wall read correctly from the show-floor side and the queue side both.
Hanging Banner & Overhead Rig
The four-sided Pokémon Model Kit Series banner arrived pre-fit from the fabricator, with Pikachu, the Pokéball and the “Fun for All into the Future” tagline aligned across all four faces, and we coordinated the rig points so the overhead identity landed first and stayed straight through the floor build below.
Walls, Towers & Product Display
Set the perimeter graphic walls, the illuminated product towers, the multi-tier model-kit shelving and the oversized Pikachu box-art lightboxes in sequence, wiring power into the towers and the wall-mounted LED before any product stock arrived.
Pre-Open Brand QA
Before the Championship doors opened, we went face by face with the Bandai Namco team: red color match on every panel, Pokéball alignment at each corner, lightning-bolt continuity, LED screen calibration and the product-tower lighting.
Results
The Pokémon Model Kit booth opened on time with the four-sided overhead banner level and lit, every wall face brand-aligned, the illuminated product towers running, and the full Model Kit lineup loaded into the shelving and box-art lightboxes for fans coming off the Championship floor. The install closed inside the Anaheim move-in window and ran the full event.
Booth Highlights
Inside the Bandai Namco × Pokémon Model Kit Series booth at the 2025 World Championships: the overhead banner, the illuminated product towers, and the wall-to-wall Pokémon graphic envelope.
Four-Sided Overhead Banner
A hanging Pokémon Model Kit Series banner with Pikachu, the Pokéball and the “Fun for All into the Future” tagline running across all four sides, so the booth reads from every aisle approach on the Championship floor.
Illuminated Product Towers
Translucent product display towers lit from inside to glow against the booth's Pokémon-red wallpaper, anchoring the corners and putting the model-kit lineup at eye level from the aisle.
Graphic Envelope & Box-Art Lightboxes
Pokémon-red lightning-bolt wallpaper, Pokéball corner accents and oversized Pikachu box-art lightboxes wrapping the perimeter, every face dressed to hold up to a Pokémon fan standing a foot away.
