Overview
The BBC Studios build at Licensing Expo 2025 was a 1,500 sq ft licensing-meeting environment at Booth N204 inside Mandalay Bay, engineered to run back-to-back rights and partnership meetings across the three-day show. The footprint carried 14 meeting tables, 72 chairs, four LED kiosks, an overhead architectural header with six suspended character cubes, a branded merch case, and a dedicated photo op — all dialed in so BBC Studios’ team could move from one licensee to the next without losing the brand environment around them.
Floor Plan
Challenge
BBC Studios came to Licensing Expo 2025 with the same brief every major licensor brings — every hour of show needs to be a meeting, and the booth has to function as 14 simultaneous deal rooms while still reading as one cohesive BBC Studios environment. The 30′ × 50′ island at Booth N204 had to fit 72 chairs, 14 meeting tables, four LED kiosks, a 65″ reception display, a separate photo op, branded merch, and storage — all inside Mandalay Bay’s hard rigging and load-in windows.
Overhead, six character cubes and the brand imagery panels had to land cleanly under the architectural header, with rig sequencing tied to Mandalay Bay’s union timing so the meeting floor below was usable from open on May 20.
"At Licensing, the booth is a meeting machine. Fourteen tables, seventy-two chairs, six character cubes overhead — the moment the floor opens, every seat is in use."
— Project Manager, AES
Approach
Floor Plan & Meeting Cell Layout
Mapped Booth N204 against Mandalay Bay's hall layout, then laid out 14 meeting tables and 72 chairs into discrete deal cells with clear aisle flow — so BBC Studios' team could hand licensees from one meeting block to the next without traffic crossing through other conversations.
Overhead Rig & Character Cubes
Sequenced the architectural header, six suspended character cubes, and overhead brand imagery in coordination with Mandalay Bay rigging — chain motors, rig points, and load tickets all scheduled so the overhead landed before meeting-floor furniture went in beneath it.
AV, Merch & Photo Op Integration
Built out the four LED walls/kiosks, 65" reception monitor, branded merch case, dedicated photo op, and AV & storage back-of-house in sequence — power and data runs pulled inside wall cavities so cabling stayed off the meeting floor.
Pre-Open Walkthrough
Final walkthrough with the BBC Studios team covered LED calibration, character-cube alignment, table-and-chair count against the meeting schedule, photo op readiness, and reception display before the show floor opened on May 20.
Results
The BBC Studios island opened on schedule at Licensing Expo 2025 with all 14 meeting tables seated, four LED kiosks running clean, and the overhead character cubes and brand imagery lit and aligned under the architectural header. Mandalay Bay’s rigging and load-in windows were hit on time, the meeting floor stayed clear of cabling and clutter for the full run of the show, and the 1,500 sq ft build closed out without a single safety or compliance incident.
Booth Highlights
Inside the BBC Studios licensing-meeting booth at Mandalay Bay — overhead character cubes, LED kiosks, and the meeting floor sized for 14 simultaneous deal rooms.
Character Cubes & Overhead Header
Six suspended character cubes hung under an architectural header band, with overhead BBC Studios brand imagery panels finishing the ceiling line — reading as one continuous brand frame above the meeting floor.
14-Table Meeting Floor
Fourteen meeting tables and 72 chairs laid out into discrete deal cells, sized so BBC Studios' team could run back-to-back licensee meetings without traffic crossing between conversations.
AV, Merch & Photo Op
Four LED walls/kiosks, a 65" reception display, a branded merch case, and a dedicated photo op — wired with power and data runs pulled inside the wall cavities so the meeting floor stayed clean.
