Overview
BBC Studios’ booth at Licensing Expo 2025 was a 1,500-square-foot meeting environment (Booth N204) inside Mandalay Bay, built to run back-to-back rights and partnership meetings for three straight days. The footprint held 14 meeting tables, 72 chairs, four LED kiosks, an overhead architectural header with six suspended character cubes, a branded merch case and a dedicated photo op, all arranged so the BBC Studios team could move from one licensee to the next without ever leaving the brand environment.
Floor Plan
Challenge
BBC Studios came to Licensing Expo with the same brief every major licensor brings: every hour of the show needs to be a meeting, and the booth has to work as 14 deal rooms at once while still reading as one BBC Studios environment. The 30×50 island had to fit 72 chairs, 14 meeting tables, four LED kiosks, a 65-inch reception display, a separate photo op, branded merch and storage, all inside Mandalay Bay’s hard rigging and load-in windows.
Overhead, six character cubes and the brand imagery panels had to land cleanly under the architectural header, with the rig sequenced around Mandalay Bay’s union timing so the meeting floor below was usable from open on May 20.
"At Licensing, the booth is a meeting machine. Fourteen tables, seventy-two chairs, six character cubes overhead. The moment the floor opens, every seat is in use."
Project Manager, AES
Approach
Floor Plan & Meeting Cell Layout
We mapped Booth N204 against Mandalay Bay's hall layout, then laid out the 14 tables and 72 chairs into separate deal cells with clear aisle flow, so the BBC Studios team could hand licensees from one meeting block to the next without traffic cutting through other conversations.
Overhead Rig & Character Cubes
We sequenced the architectural header, the six suspended character cubes and the overhead brand imagery with Mandalay Bay rigging, with chain motors, rig points and load tickets all scheduled so the overhead landed before any furniture went in beneath it.
AV, Merch & Photo Op Integration
Set the four LED kiosks, the 65-inch reception monitor, the branded merch case, the photo op and the AV and storage back-of-house in sequence, with power and data pulled inside the wall cavities so the meeting floor stayed clear of cabling.
Pre-Open Walkthrough
We walked the booth with the BBC Studios team before the floor opened on May 20: LED calibration, character-cube alignment, the table-and-chair count against the meeting schedule, the photo op and the reception display.
Results
The BBC Studios island opened on schedule with all 14 tables seated, four LED kiosks running, and the character cubes and brand imagery lit and aligned under the header. We hit Mandalay Bay’s rigging and load-in windows on time, the meeting floor stayed clear of cabling and clutter for the whole show, and the install closed out on time.
Booth Highlights
Inside the BBC Studios booth at Mandalay Bay: the overhead character cubes, the LED kiosks, and a meeting floor sized for 14 conversations at once.
Character Cubes & Overhead Header
Six suspended character cubes hung under an architectural header band, with overhead BBC Studios brand imagery finishing the ceiling line as one continuous frame above the meeting floor.
14-Table Meeting Floor
Fourteen meeting tables and 72 chairs laid out in separate deal cells, so the BBC Studios team could run back-to-back licensee meetings without traffic crossing between them.
AV, Merch & Photo Op
Four LED kiosks, a 65-inch reception display, a branded merch case and a dedicated photo op, wired with power and data pulled inside the wall cavities so the meeting floor stayed clean.
