Overview
The Bandai Namco build at Anime Expo 2025 was a 3,200 sq ft retail-style activation at Booth SH-2214 inside the Los Angeles Convention Center — a double-height BeMatrix structure with a storefront-style facade, a line of cashier transaction windows, two satellite sales stations, and a serpentine stanchion queue engineered for the kind of fan traffic Bandai Namco draws at AX. From rig-in through final POS check, the crew kept every panel seam, sightline, and queue lane dialed in so the booth opened clean on July 3 and held its line through four straight days of show-floor crowds.
Floor Plan
Challenge
Bandai Namco’s Anime Expo presence is a retail-first activation — fans line up for hours to buy exclusives, so the booth had to function as a storefront and a crowd-management system at the same time. The build called for a 40′ × 80′ double-height BeMatrix structure with a storefront facade, a row of cashier transaction windows, two satellite sales stations, and a serpentine stanchion queue large enough to hold the AX line without spilling into the aisle.
Move-in at LACC sat inside a single hard window, the panel system had to assemble cleanly across more than 3,200 sq ft of footprint, and every transaction window, signage face, and POS run had to be inspected and live before the floor opened on July 3.
"The queue is its own design problem. Hundreds of fans deep, four days in a row — the stanchion layout has to flow as cleanly as the storefront looks."
— Project Manager, AES
Approach
Floor Plan & Queue Engineering
Walked Booth SH-2214 at LACC and mapped the serpentine stanchion run against aisle width, transaction-window placement, and emergency egress so the queue could absorb peak fan traffic without breaking sightlines to the storefront facade.
Modular Panel Pre-Build
Pre-organized the BeMatrix panel kit — corner stackers, L-brackets, hand-pin connections, and panel-to-panel clamps — and dry-fit the double-height wall sections so the on-site crew was assembling pre-numbered components, not sorting hardware on the floor.
Storefront, Counters & POS Integration
Built the storefront facade, transaction window line, and two satellite sales stations in sequence — wiring POS power and data drops behind the cashier counters as panels went up so the retail operation was live the moment Bandai Namco's team arrived for stock load-in.
Pre-Open Floor Reset
Final walkthrough with the Bandai Namco team covered facade alignment, transaction-window visibility from the queue, stanchion spacing, and signage face brightness so the booth was retail-ready before the AX doors opened to the badge line.
Results
The Bandai Namco storefront opened clean on July 3 and ran four straight days of peak Anime Expo traffic with the queue holding inside the booth footprint, every transaction window staffed and operational, and the storefront facade reading from across the show floor. The double-height build went up on schedule, BeMatrix panel work closed out without rework, and the full install completed without a single safety or compliance incident.
Booth Highlights
A look inside the Bandai Namco retail booth at LACC — storefront facade, transaction windows, satellite sales stations, and the queue that kept fans flowing through all four days of AX 2025.
Double-Height Storefront Facade
A 40' × 80' BeMatrix build pitched up to retail-storefront height, with a multi-window cashier line and decorative facade detailing reading as one continuous brand statement from across the aisle.
Transaction Windows & Satellite Stations
A row of cashier transaction windows fronting the main structure, plus two separate satellite sales stations built to absorb queue volume and keep checkout throughput steady across all four show days.
Engineered Queue Layout
A full serpentine stanchion system with built-in bench seating, sized to hold the AX fan line entirely inside the booth footprint without spilling into adjacent aisles or blocking sightlines to the storefront.
