Challenge

The whole booth hung on the frame. A full canopy roof carrying two lit letter sets, LED perimeter lighting and six 24×24 LED fixtures, all riding on an aluminum extrusion structure that had to go up straight, level and fast inside McCormick Place’s move-in window. With the two monitors on opposite walls and the wood-grain casework, floating shelves and laminate floor all waiting on the structure, there was no room for a frame that wasn’t true.

"Everything overhead telegraphs through the frame. If the extrusion isn't dead level, you see it from every aisle."

Project Lead, AES

Approach

01

Drawings & Pre-Plan

We walked all 26 sheets before move-in: floor plan, rigging, ceiling electrical and panel plan. Then we sequenced the install around McCormick's freight and rigging windows.

02

Structure & Canopy

Stood the extrusion skeleton and locked the canopy grid in level and square, section by section, so the roof could carry the letter sets and the lighting.

03

Panels, Power & Monitors

Set the panel walls, white laminate floor and wood-grain casework, hung the 85 and the 75, and ran power for the LED perimeter and the can-lit logos.

04

Detail & Walkthrough

Floating shelves, high-boys and a finish check, then a full walkthrough with the Cobot team before the hall opened. Dismantle went out on schedule after close.

Booth Highlights

A few frames from move-in at McCormick Place: structure, canopy and panel work on the Cobot install.

Cobot white panel walls and wood-grain accents at Automate 2026
Cobot demo area inside the Automate 2026 booth
Crew assembling the Cobot booth at Automate 2026
Cobot branded header installed at Automate 2026
Completed 20 by 30 foot Cobot booth at Automate 2026

Can-Lit Logo Sets

Two sets of dimensional “cobot” letters mounted above the canopy and can-lit, so the name reads from across the hall in both directions.

Canopy Grid & Lighting

An open canopy roof carrying six 24×24 LED fixtures plus LED perimeter lighting, for an even wash over the whole footprint.

Finishes & AV

White panel walls and laminate floor, wood-grain casework and tables, L-shaped floating shelves, and 85-inch and 75-inch monitors for the demo content.