Overview
LinkedIn’s booth at Adobe MAX 2025 had to hold its own next to Adobe’s own design language, in front of a crowd of creative professionals who notice everything. Our crew handled the install end to end at the Los Angeles Convention Center: structural panels, tensioned graphics, AV and finish work, all done before show open so the LinkedIn team had a clean, demo-ready space from the first morning.
Floor plan walkthrough
Challenge
The booth was a custom two-story structure in a 20×40 footprint, with integrated AV, programmable LED lighting and a fully branded environment, on a compressed timeline set by the LACC’s load-in windows.
Union labor, freight and electrical inspections all had to line up, and once the show opened the booth would be running back-to-back demo cycles. There was no margin for a second pass.
"The brand standard was high, and the show schedule didn't leave any room to chase it on the floor. Everything had to land right the first time."
Project Lead, AES
Approach
Site Survey & Planning
We walked the LACC floor plan ahead of move-in to map rigging points, power drops, sightlines from the main aisles and the union load-in sequence, so nothing on the install schedule got decided on the fly.
Vendor Coordination
One All Exhibit lead owned communication with every outside vendor on the job: AV, graphics, freight, electrical and rigging. The LinkedIn team had one number to call and no gaps between trades.
Structural Assembly
The aluminum framing, header walls and graphic skins arrived pre-fit from the fabricator, show-ready, which let the crew finish raw assembly in a tight overnight window and protect the next morning for AV calibration.
Final QA & Handoff
Two full walkthroughs before doors opened, one with our site lead and one with LinkedIn's brand and experiential leads, to check graphics alignment, lighting cues and demo-station readiness before the first attendee walked in.
Results
The booth ran continuous demos across all three days of Adobe MAX 2025 without an AV or structural issue, and the install closed on schedule.
Booth Highlights
A few moments from the install and the finished booth.
Custom Structure
Engineered aluminum framing with tensioned printed header walls, sized to read from across the hall while keeping the demo pods and meeting zones open inside the footprint.
Branded Graphics
Large-format SEG fabric panels and backlit lightboxes finished to LinkedIn's color spec, with seams placed against the sightlines so the brand reads as one surface from the aisle.
Lighting & AV
A programmable LED wash paired with matched display walls, color-calibrated for live software demos and tuned so on-screen content held up under full show-floor lighting.
