Challenge

Yamaha wanted a 30×40 that would land the brand at full strength on a busy Anaheim show floor: continuous overhead header bands, halo-backlit logo walls, branded tagline panels, and clean product display zones, all reading as one continuous brand wrap.

The Apex 2026 schedule gave us a single 72-hour install window. Every truss segment, graphic skin, electrical run and lit element had to be sequenced before move-in, with no slack in the timeline.

"Yamaha's red is unforgiving. Every seam, every header joint, every halo gap is going to show. The crew had to nail it on the first pass, in 72 hours."

Project Lead, AES

Approach

01

Site Survey & Rig Plan

We walked the Anaheim Convention Center hall before move-in, locked the rigging points for the overhead header bands, and mapped the power runs for the halo-lit logo walls and tagline backlighting without crossing aisle setbacks.

02

Pre-Fit Pieces, Checked

The header banding, tagline panels and cut-out logo walls arrived pre-fit and color-checked against Yamaha's red spec by the fabricator, so our crew on-site was assembling approved pieces, with nothing left to fix on the floor.

03

72-Hour Install

Three shifts, in order: structure and ceiling rig on night one, graphic skins and lit logo walls on night two, AV calibration and finish detail on the last shift. The build stayed inside the 72-hour move-in window.

04

Pre-Open Walkthrough

A final walkthrough with the Yamaha team covered halo brightness on the logo walls, header band alignment on all four sides, and the finish at every panel seam before we handed the booth over for show open.

Booth Highlights

A few frames from rig-in through finish on the Yamaha Apex 2026 install.

Yamaha booth header and brand-red panel walls installed at Apex 2026
Crew installing the Yamaha booth structure at Apex 2026
Yamaha product display area inside the finished Apex 2026 booth
Detail of Yamaha booth signage and lighting at Apex 2026
Wide view of the completed 30 by 40 foot Yamaha booth at Apex 2026

Header Bands & Tagline

Continuous red Yamaha header bands and “Revs Your Heart” tagline panels rigged overhead on all four sides, so the brand reads from every angle on the floor.

Halo-Lit Logo Walls

Cut-out Yamaha tuning-fork logos set into tall white side walls, with halo backlighting tuned to glow against the red trim without washing out under hall lights.

Structure & Finish

A 30×40 footprint of clean white panel walls, red base and crown trim, and tight seam detail, set so the booth reads as one piece.